Target Audience and Representation
Target audience and representation are important in music videos because they help to ensure that the video effectively communicates its message to its intended audience
Target Audience
Age & Gender:
Age will vary between 14 - 26 years old and will be mostly listened to by women
Social Demographic
Audience will be around A-C2 in terms of social demographics
Occupation
The majority of the audience will consist of students
Hobbies + Style:
An audience that listens to `Hope' will most likely have an indie/alternative style and enjoy personal time alone, listening to music, reading and spending quality time with family and friends
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Uses & Gratifications:
This music video can be seen as a message towards teens and young adults struggling with mental health issues. This message is supposed to help the audience figure out that the feelings they are experiencing are okey and that the people around them are most likely going to help them if they just ask for help.
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Representation
"Hope" touches on several themes related to mental health, identity, and self-discovery, which are represented through the introspective and personal lyrics. This representation of mental health struggles and vulnerability is important in the music industry, as it helps to break down stigma and promote conversations about mental health. Through the lyrics and vocal delivery, a space is created for listeners to connect with and explore their own emotions and experiences