SOCIAL MEDIA
Disection
As many artists post recent photoshoots for their music videos I also decided to add content of the photoshoot done for the digipak as extra advertisement for the digipak.
Advertising the song on my social media for an increase in views consisted in the reveal of the CD, this also gives viewers the possibility of getting ahold of the song in a different way rather than just downloading music
I also added a poster with the tour dates, the decision of making the tour around Europe was made due to the fact that the original artist is British, however I also used Europe as the location as most artists have a preference for tours in the United States due to the roots of music in the country
The creation of merchandise can be used as public and free promotion of the music video through the customers, I also added merchandise for the tour dates as it is highly requested by fans to have a memory of the concerts
It is often that artists post videos of themselves counting down the days for the release of their songs, this creates intrigue and excitement amongst the fans, so I had both 'Jessica' and 'Jessica's best friend' post videos together and individually informing viewers of the release dates
